Some rumours have recently spread in local circles that our oil mill was raided by the Food Department, massive adulteration was found, and the issue was closed with a hefty bribe. When whispered cautiously, such rumours seem believable. When shared as a "secret not to be told to anyone," they spread like wildfire. Gossip...

Cocoguru is the pioneer and the only brand producing roasted coconut oil for cooking in the coastal Karnataka region. Marketing this product is challenging due to several consumer myths surrounding it. Myth 1: All micronutrients are destroyed during roasting. Oil millers who lack the resources to invest in roasting equipment often spread misinformation. They...

Mr. Narayana Bhat, our Production Supervisor, retired from service on 31 August 2023. This event is worth documenting as it brings mixed emotions—pride for his contributions and a sense of void with his departure. He joined Cocoguru in February 2014, referred by Mr. Shivashankar Shastry (his brother-in-law), a classmate of Keshava Ram. For nearly...

Where will the upcoming restaurant be, and when will it start? We announced our intention to start a restaurant quite some time ago. Naturally, the first question most people asked was about the location. The short answer is that it will be at Kallega, Nehru Nagar, near the Vivekananda College junction on the Puttur–Mangaluru...

Wood-pressed oils are trending these days. This is evident from the products listed on Amazon and the number of such outlets opening across towns, driven by rising consumer demand. People prefer them over what they usually consume today—refined oils. In that comparison, they are absolutely right. However, the comparison becomes misleading when wood-pressed oils...

I intend to start a new vegetarian restaurant in Puttur within a year. Why a new business? Our existing coconut oil business has matured. We had taken massive loans to start, and now we’ve almost cleared all the debts. The product variety and quality are well established, the distribution network is in place, the...

Over the past few months, we’ve been actively hiring for sales roles. Many of the new joiners have previously worked with blue-chip companies that follow employee-friendly policies. With an open mind and a progressive outlook, Cocoguru’s management is keen to adopt some of these practices. A few suggestions made include: Excluding daily allowance or...

I had visited Kalasa, Chikkamagaluru to explore business development opportunities in the region. During a conversation with the renowned Varamahalakshmi Coffee Works, the owner asked me, “How is it that your coconut oil lasts much longer compared to others?” This was a great opportunity to highlight the unique qualities and superior standards of Cocoguru...