#EarthDay is a day of gratitude to Mother Earth and a day to reiterate our firm resolve to keep our planet clean and green. — Narendra Modi (@narendramodi) April 22, 2017 April 22nd is celebrated every year as Earth Day. For me personally, it holds special significance as it is also my birthday. Last...

The price premium of Cocoguru coconut oil packs has now increased to around 10% compared to other mass-market brands and is at par with premium brands. We have a Sales Officer, Mr. Nandakishora, who holds strong opinions about pricing and tends to favour traders. During a discussion, he asked, “We’ve reached the final stage...

Usually, consuming oil is associated with gaining weight. So how is it that coconut oil helps with weight loss? It’s true—not a joke. Let’s understand how. Anomaly Coconut oil is an anomaly among edible oils and truly a gift of nature to humanity. In science, a famous anomaly is that of water: ice floats...

Starting today, we will increase our wholesale price premium per litre by another ₹2—from the existing ₹3 to ₹5. I owe an explanation to various stakeholders like our sales force, distributors, wholesalers, retailers, and consumers about this decision. During a casual conversation, a friend once asked me if Cocoguru was the “Apple” of coconut...

A business friend gave me the book The 80:20 Manager. I didn’t read it for six months, assuming it was just another self-help book—good to read but quickly forgotten. However, it turned out to align with my existing beliefs and was easy to follow. It gave me the confidence to implement what I already...

Recently, nine coconut oil brands were banned by the Food Safety Department in Kerala. The department has banned the brands Kera Plus, Green Kerala, Kerala A-One, Kera Super, Kera Drops, Blaze, Pulari, Coco Sudham, and Kallada Priyam from the state on Wednesday, 8 April, as reported by Asianet News. Having spent 3.5 years in...

We market coconut oil across the Dakshina Kannada district for edible use. To prevent unhealthy competition that erodes everyone’s profits, an association has been formed among all oil millers. A minimum price is set weekly, and all oil millers are expected to follow it while setting the selling price of their respective brands. Cocoguru...

We organized a one-day company trip to Mullayanagiri for employees on Sunday, 8th June. Twenty-five out of our 38 employees joined the trip—10 women and 15 men—ranging in age from 20 to 55 years. I’d like to summarize the key moments and share some reflections on the trip. After a hectic summer season, we...