Dimensions of the most economical carton box
Problem Statement: To economically design a carton box to pack 20 half-litre pouches. Regular Slotted Carton The carton box is formed from a Regular Slotted Carton (RSC). The image shows how cardboard is cut to form the carton box. Solution If l is the length, b the breadth, and h the height of the...
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Cocoguru Coconut Industries Private Limited – Incorporated
Company Facts Name – Cocoguru Coconut Industries Private Limited Registered Office IV-616, Sri Rama Building, Main Road, Yelmudi, Puttur Taluk, Dakshina Kannada District, Karnataka State, India. PIN – 574201 Promoters Shivashankar Bhat – Chairman Keshava Ram – Managing Director Santhosh – Director Gayathri Devi – Director Incorporation Date – 2nd September 2010 (World Coconut...
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Book review – “The Coconut Oil Miracle” by Bruce Fife
If a 250-page book can be written exclusively about one product—without much repetition, full of logic, and entirely understandable by a layperson—it suggests just how miraculous that product must be. In this case, the product is Coconut Oil. Now, why isn’t there a similar book about the so-called healthy and widely used oils like...
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Unique challenge with marketing pure edible coconut oil in small packets
It is logical that the per-unit cost of a commodity sold in bulk is lower than when sold in smaller quantities. However, the difference ideally shouldn’t be very significant. For example, if a 1-litre pouch of coconut oil costs ₹60, a 100 ml pouch should cost around ₹6.50, if not just ₹6. But due...
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How is Cocoguru coconut oil different from Parachute?
When I ask random people about the coconut oil brands they are aware of, most of them mention Parachute—and in many cases, only Parachute. The name "Parachute" has become synonymous with coconut hair oil. Marico deserves credit for successfully branding a commodity and capturing over 50% of the Indian organized coconut oil market. They...
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