Oil Fried Snacks

Why fried snacks?

At Cocoguru, venturing into fried snacks is a strategic extension of our expertise in coconut oil. Here’s why we chose to launch this product line:

  • Demonstrating the use of coconut oil in food applications
    We want to lead by example—showing how snacks fried in cold-pressed coconut oil can deliver superior taste and health benefits.
  • Forward integration of our core product
    By using the coconut oil we manufacture to make ready-to-eat snacks, we’re moving up the value chain and expanding our offerings.
  • Utilising experience in food preparation and marketing
    With prior experience running a restaurant, we understand recipe development, food safety, packaging, branding, and customer preferences.
  • Offering a higher value-added product
    While value addition in coconut oil involves processing a single raw material—copra—through drying, roasting, crushing, filtering, and packaging, snack production takes it further by combining multiple ingredients to create multiple finished products that are ready to eat, not just used as cooking ingredients.
  • Filling a clear gap in the market
    There are very few, if any, brands offering traditional snacks fried exclusively in coconut oil—especially at scale.
  • Focusing on local, regional delicacies
    Our snacks are inspired by the flavours of coastal Karnataka—authentic, time-tested recipes.

How Are We Different from Others?

In a market where cost-cutting often compromises quality, Cocoguru stands apart by prioritising health, transparency, and authenticity. Here's how we differ from others in the industry:

  • Fried Only in Cold-Pressed Coconut Oil
    We use only our own cold-pressed coconut oil, known for its stability, purity, and nutritional value. Most other snack manufacturers use low-cost refined oils like palmolein or sunflower oil.
  • Oil Reduction After Frying
    Our snacks go through a process to remove excess oil after frying. This makes them lighter, less greasy, and healthier to consume, without sacrificing taste.
  • Nitrogen-Filled Packaging for Freshness
    We pack our snacks in nitrogen-flushed, airtight pouches. This method prevents oxidation, preserves freshness, and extends shelf life without the need for preservatives.
  • Strict Compliance with FSSAI Regulations
    All our products follow FSSAI guidelines rigorously. We declare all
    • Ingredients
    • Nutrition facts
    • Manufacturing address
    • Packaging date
    • Batch number
    • License information
    • on every pack for full transparency.
  • Full GST Compliance at 12%
    We pay 12% GST on our snacks as per legal requirements. This reflects our commitment to being a fully compliant and responsible business, unlike many unorganised players who underreport or avoid taxes.
  • Use of Healthier Ingredients
    We consciously substitute harmful or overly refined ingredients with better alternatives—
    • Jaggery instead of sugar
    • Wheat flour instead of maida
    • Natural spices instead of artificial flavours.
  • No Taste Enhancers or Additives
    We do not use MSG, soda, artificial colours, preservatives, or chemical flavour boosters. Our snacks rely on the original taste of their natural ingredients.
  • Low on Salt and Spices
    Our recipes are developed to be flavourful yet mild, avoiding excess salt and spice, making them suitable for a wider range of consumers including children and elderly people.
  • No Reuse of Frying Oil
    We never reuse frying oil across batches to cut costs. Every batch is fried in fresh, clean oil, maintaining food safety and preserving taste and quality.

What are the items available now we plan to make in near future?