Vineet Nayar , former CEO of HCL Technologies Ltd., wrote the book Employees First, Customers Second: Turning Conventional Management Upside Down. The philosophy doesn’t undermine the importance of customers—it highlights the crucial role employees play in delivering customer satisfaction. At Cocoguru, we uphold the same belief. Employees are given the same respect as customers. They are not treated as cost centres but as valuable contributors to the company's growth and success. Though Cocoguru is a family-owned business, it is run in a professionally managed and structured manner, ensuring a balance of values and performance.

Tangible Benefits

Holidays

All Sundays are holidays. In addition, holidays are granted on local festival days so employees can celebrate with their families. Examples include Makara Sankranthi, Maha Shivaratri, Vishu Sankramana, Puttur Jaatre, Nagara Panchami, Krishna Janmashtami, Karpadi Subramanya Temple Jaatre, Ganesha Chaturthi, Vijaya Dashami,and Deepavali.

Paid Leaves

Employees receive around 15 paid leaves annually. These can be availed with prior approval. Salary is not deducted at month-end if leave balance is available. Accumulated leave can be encashed at the applicable salary.

Half-yearly Bonus

Employees who complete at least one year receive a lump sum bonus of 8%, disbursed at the end of each half-year. The bonus depends on the company’s profitability and the employee’s contribution.

Health Insurance

Employees are financially protected through Employee State Insurance (ESI), Group Medical Coverage (GMC), Group Personal Accident (GPA) and enrolment support for Ayushman Bharath.

Provident Fund

Contributions are made to the Employee Provident Fund (EPF). Employees benefit from interest on savings, retirement pension, and withdrawal options under government rules.

Food Inside Campus

The company provides fresh and hygienic food on campus three times a day—morning breakfast at 10:30, lunch at 1:00, and evening snacks at 4:30. This ensures convenience and undistracted work hours.

Overtime Salary

Employees working beyond scheduled hours are compensated at 1.5 times the regular hourly rate.

Incentive

Sales employees receive performance-based incentives for meeting realistic sales targets.

Annual Increment

Each year, based on company performance and individual appraisal ratings, employees receive a salary hike. Good performers are proactively rewarded.

Products at discounted prices

Employees can buy company products , such as coconut oil, at discounted rates for personal use.

Salary Package Transparency

The salary is offered on a Cost To Company (CTC) basis. It includes employer contributions to ESI and PF, food costs, and paid leave value. Bonuses and increments are based on CTC.

Performance Appraisal

Performance is monitored continuously, and a formal appraisal is conducted in December each year. Constructive feedback is given, goals are set, and salary revisions are made accordingly.

Intangible Benefits

Respect and Recognition

Employees are treated with the same respect as customers. Their contributions are valued, and good work is acknowledged sincerely without the need for self-promotion.

Freedom to Make Mistakes

Cocoguru encourages innovation and risk-taking. Employees are allowed to make mistakes while trying something new, as long as they learn from them. Failures are seen as steps toward success.

Opportunity to Work Near Home

The company prefers to hire local talent, allowing employees to return to the comfort of their homes after work. This promotes work-life balance and community belonging.

Learning and Skill Application

Employees have opportunities to apply their existing skills and also learn new ones across various functions—branding, e-commerce, accounting, packaging, sales, and marketing.

Professional Environment in a Small Town

Despite being located in a smaller town, Cocoguru offers a professionally managed, organised work environment—something typically available only in metro cities.

Fast Career Growth

With the company’s rapid growth, employees also experience faster career progression. Their roles can expand based on skills and performance, not just tenure or background.

Clarity of Roles and Responsibility

Each employee is given a clear job description with defined scope of work. This ensures accountability, smooth teamwork, and minimal confusion or conflict.

Transparent Communication

Employees are encouraged to speak honestly in discussions and interviews. Genuine conversations are valued more than trying to give the “right” answers.

Workplace Culture

The company nurtures a culture of consistency, hard work, sincerity, and mutual support—where teamwork, discipline, and responsibility are highly appreciated.