The company runs an in-house canteen to provide fresh and hygienically prepared food to employees three times a day during working hours. Until recently, the cost of this food was budgeted and included in an employee’s Cost-to-Company (CTC). Actual food expenses were deducted from their monthly salary. This was applicable especially to employees in...

A few days ago, our Sales Officer from Udupi resigned within two weeks of joining, stating that working 8 hours a day was not feasible for him. Today, I met Mr. Mahalingeshwara Bhat, Area Sales Manager at Jyothy Labs Ltd., in the Mangaluru market. Our meeting lasted barely five minutes, but his story was...

We are incredibly pleased to announce that Cocoguru Coconut Oil is now available at Reliance Retail Smart Stores! This Navaratri has indeed been auspicious—Goddess Durga has truly showered her blessings on us. For a small local brand like ours, this is a significant breakthrough. Years of building the brand have paid off, with Reliance...

Setting an MRP (Maximum Retail Price) might seem simple. In reality, most battles between competitors are fought over wholesale prices. MRP only defines the upper limit—retailers can sell at any price below it. It's just a matter of printing a number on the package, with seemingly no consequence. Taxes are levied on the selling...

Sourav Ganguly, the pride of Kolkata and a former Indian Test cricket captain, played a pivotal role in rebuilding Indian cricket from the abyss of 2000 to what it is today. This post is not about cricket but about the cooking oil he endorsed, his mild heart attack, and the social media trolling that...

Why is your coconut oil yellow in colour? It is not clear white, so it’s not pure? Many people say this based on their experience and perception of coconut oil. They are not to be blamed—traditionally, oil from good quality copra is white, while that from lower-quality copra tends to be yellow. However, Cocoguru...

We looked into common objections faced by salesmen while dealing with retailers. One of the toughest to handle is when the retailer doesn’t respond—he simply shakes his head or says he has enough stock and isn’t interested, even before you begin. Let’s explore how to handle this effectively. The objective in such situations is...

Recently, we decided to become more active on social media and updated our Facebook cover photos. A subscriber from Mangaluru commented, “Your product is not available anywhere here.” The fact is, Cocoguru coconut oil is available at many outlets across Mangaluru. However, he had a valid point — it was not available in the...