Some rumours have recently spread in local circles that our oil mill was raided by the Food Department, massive adulteration was found, and the issue was closed with a hefty bribe. When whispered cautiously, such rumours seem believable. When shared as a "secret not to be told to anyone," they spread like wildfire. Gossip gains more weight when it involves a trusted and well-known brand.

Negative news tends to attract attention and unite critics. In some ways, even such rumours help reinforce our brand in people’s minds. However, some genuinely believe this misinformation, and we would like to officially clarify our side of the story.

The Cocoguru brand was created to benefit both farmers and consumers. We aim to deliver high-quality coconut oil to our customers, who continue to show their trust in us. The brand is steadily growing—expanding into new regions, introducing more products, and continually improving quality.

You don’t have to take our word for it—or the rumours—without question. Here are some facts you can consider before forming your opinion:

Premium Product

Cocoguru products are sold at a premium price compared to other local brands. Hence, adulteration to cut costs is neither necessary nor sustainable. It is impossible to maintain premium pricing by offering inferior or adulterated products.
Read more: Yet another price increase

Brand Value

We strongly believe in the power of branding. For us, our brand is more valuable than all physical assets combined—land, buildings, machinery, inventory, etc. Every step we take is aimed at strengthening our brand. Adulteration or shortcuts would only destroy it. The Cocoguru brand is 14 years old and built to last. We are committed to long-term growth, not short-term gains.
Read more: Adulteration in Coconut Oil

Consumer Demand vs. Retailer Push

Our products are driven by consumer demand, not pushed by retailers for margins. To sustain this, we focus on satisfying and delighting consumers, rather than incentivizing retailers with higher margins or extended credit.
Read more: How do we set MRP?

Availability in Supermarkets and E-commerce

Our products are preferred by quality-conscious customers who shop at modern trade supermarkets and e-commerce platforms. These buyers emphasize quality and standards, not just pricing—so there's no incentive or pressure to compromise on quality.
Read more: Cocoguru is now available at Reliance SMART Stores

User Reviews

Don’t just take our word—listen to what other customers are saying. In this era of social media and user-generated content, reviews are authentic and voluntary. Check out the reviews on our social pages like Facebook and Instagram, and on e-commerce portals such as Amazon and Flipkart. Over 3,000 customers have reviewed our products on Amazon, with an average rating of 4.3 to 4.4 stars. We are also ranked among the top 20 best-selling coconut oil brands in India and in the top 8 brand-wise.

FSSAI Random Testing

The Food Safety Department regularly conducts random market checks and product tests. These tests are done without our knowledge and are sent to CFTRI labs for analysis. Action is taken based on the test reports. Our products have passed these tests in locations such as Kasaragod, Udupi, Mangaluru, Chikkamagaluru, and Kodagu. While corruption does exist in the system, the Kerala Food Department is known for being especially strict when it comes to coconut oil, given its staple nature there. They have flagged adulterated products from Karnataka before.
Read more: FSSAI Food Testing Procedure

Laboratory Testing

Still unsure? Feel free to test a random sample at any lab against the BIS standards for coconut oil. You can find the test parameters defined by BIS here. We have also published our test results here.

Full Accounting and Invoicing

All our business transactions are fully accounted for and audited by various government departments including Income Tax, GST, APMC, Labour, Factories, and Food. Every sale is accompanied by a proper invoice and traceable documentation.
Read more: Statutory Info

Transparency and Information

We strongly believe in transparency. All information is openly available to anyone who asks. We are not afraid of competitors copying our ideas, because success is not just about information—it’s about consistent execution. Our social media pages and website are updated regularly with relevant, helpful content.

Factory Visit

Our oil mill operates from 9:00 AM to 6:00 PM, Monday to Saturday. Anyone is welcome to visit our facility at any time—no prior appointment is needed. Random visits ensure complete transparency. Come and witness our clean, methodical processes and high-quality raw and finished materials. We’re happy to answer any questions—whether or not you choose to buy from us.